There is no question that starting a business selling new or used lingerie online can be a profitable venture. However, with so many competitors in the industry, standing out and making a name for yourself can be difficult. Here are 10+ expert suggestions to help you sell lingerie online successfully:

Understand your intended demographic.

Knowing your target population is one of the most important aspects of selling lingerie online. Determine your customers’ age range, interests, and requirements, and then tailor your marketing efforts appropriately.

Spend money on high-quality photos.

When selling lingerie online, high-quality images are important. Invest in professional photography to present your goods in the best light imaginable. Make sure the pictures show the lingerie’s details and features, such as the fabric, design, and fit.

Provide thorough product details.

In addition to high-quality images, comprehensive product descriptions are essential. Customers want to know what they’re getting, so provide details on the material, size, fit, and care directions.

Provide a range of options.

Because lingerie comes in a variety of sizes, it’s critical to provide your customers with a variety of choices. Keep a variety of sizes on hand to accommodate various body types.

Make a webpage that is easy to use.

Any e-commerce company must have a user-friendly website. Make sure your website is simple to use and that the checkout procedure is simple.

Use social media to your advantage.

Social media is an effective marketing tool for reaching a larger population. Use social media platforms such as Instagram and Facebook to promote your lingerie and engage with prospective customers.

Provide promotions and rebates.

Customers enjoy promotions and rebates, so make them available on a regular basis. Consider giving away free shipping, a percentage off the overall order value, or a free gift with purchase.

Provide outstanding customer care.

Excellent customer service is essential for any company, but it is particularly important for those selling intimate apparel. Make an effort to respond to customer queries in a timely and professional manner.

Collaboration with leaders

Influencer marketing is an excellent method for reaching new consumers and promoting your brand. Collaborate with influencers who share your brand’s values and can help market your lingerie to their followers.

Keep up with the latest styles.

Because the lingerie industry is constantly changing, it is critical to remain current. Keep an eye on what’s hot and what’s not, and adjust your product lineup appropriately.

Here are some successful lingerie marketing strategies:

Search engine marketing (SEO)

Search engine optimization is an important part of promoting your lingerie website. Conduct keyword research to find relevant keywords for your niche and integrate them into the content, meta tags, and URLs of your website. This will increase the visibility of your website in search engine results sites.

Content promotion

Creating informative and engaging content is a great way to attract new consumers to your lingerie website. Create blog entries or articles that provide your target audience with useful information. This can help establish your brand as an expert in the lingerie niche and increase the visibility of your website.

Email promotion

Email marketing is a powerful tool for promoting your lingerie goods and engaging your customers. Promote your sales, new arrivals, and unique offers through email marketing. You can also use email marketing to provide your loyal clients with exclusive content and rewards.

Marketing on social media

Social media marketing is a powerful tool for promoting your lingerie website and engaging with prospective customers. Showcase your products and interact with your community on social media platforms such as Instagram, Facebook, and Twitter. Post high-resolution images and videos of your lingerie goods, and interact with your followers via comments, messages, and contests.

Influencer advertising

Collaboration with lingerie industry influencers can help you reach new customers and raise brand recognition. Collaborate with influencers who share your brand’s values and target audience in order to promote your goods and reach a larger audience.

Paid promotion

Paid advertising, such as Google Ads and Facebook Ads, can assist you in reaching out to prospective customers and driving traffic to your lingerie website. Create effective advertisements that appeal to your target audience by using targeted keywords and demographics.

Marketing by referral

Referral marketing is an effective way to promote your lingerie site by leveraging your current customer base. Customers who recommend their friends and family to your site can receive incentives or rewards. This can help improve the visibility of your website and bring in new customers.

Returns and Refunds

Returns are an important part of running an e-commerce company, including selling lingerie online. It is critical to have a clear and thorough returns policy in place. Here are some pointers on how to receive returns:

Outline your refund policy in detail.

Make sure your return policy is clearly stated on your website, including the timeframe for returns, the condition of the items, and the procedure for returning items. This will help customers comprehend what is expected of them and eliminate any confusion or misunderstandings.

Allow for free refunds.

Offering free returns is a great way to gain your customers’ confidence and encourage them to make purchases. While it may appear to be an additional cost, it can actually increase customer loyalty and contribute to increased sales in the long term.

Examine returned things thoroughly.

When you receive returned items, carefully inspect them to ensure that they are in excellent condition and can be resold. If the items are damaged or not in their original condition, you may have to give a partial refund or refuse the return entirely.

Returns should be processed as soon as possible.

Return processing is critical to delivering good customer service. Make sure to process returns as soon as feasible and to keep your customers updated on the status of their returns.

Make use of return data to improve your company.

Returns data can reveal important information about consumer preferences and product quality. Regularly analyze return data to spot trends or issues, and use this information to improve your product offerings and customer experience.

Train your customer care representatives.

A knowledgeable and well-trained customer service staff can assist in reducing returns and providing a positive customer experience. Train your staff to handle returns quickly and professionally, as well as to offer helpful guidance to customers who are uncertain about their purchases.

Returns are an unavoidable aspect of selling lingerie online. You can ensure a positive customer experience and build a loyal customer base by having a clear and comprehensive return policy, offering free returns, inspecting returned items carefully, processing returns promptly, using returns data to improve your business, and training your customer service team.

Marketing your underwear website necessitates a variety of approaches. You can successfully advertise your lingerie products and reach a larger audience by using search engine optimization, content marketing, email marketing, social media marketing, influencer marketing, paid advertising, and referral marketing.

Platforms to Build Your Site

There are numerous platforms for developing and administering an e-commerce site for selling lingerie online. Here are a few of the most common choices:


Shopify is a popular e-commerce platform recognized for its simplicity and adaptability. It provides a variety of customizable templates, money-processing choices, and marketing tools to assist you in creating and managing your lingerie website. Shopify also has a robust app store with many helpful e-commerce add-ons.


WooCommerce is a famous WordPress e-commerce plugin. It is a versatile and adaptable platform for building an e-commerce site, with a variety of payment processing choices and integrations with other platforms. WooCommerce also has a plethora of themes and plugins to help you personalize your site.

Magento (By Adobe now)

Magento is a powerful and adaptable e-commerce platform used by many big e-commerce companies. It has a variety of features, such as customizable templates, payment processing choices, and marketing tools. Magento is an excellent choice for companies with a large inventory or complicated product variations.


BigCommerce is a comprehensive e-commerce platform with a variety of features, such as customizable templates, payment processing choices, and marketing tools. It also includes a number of SEO features that can help increase your site’s visibility in search engine results pages.


Squarespace is a website creator with e-commerce capabilities. It provides a variety of customizable templates, money-processing methods, and marketing tools. Squarespace is a good choice for businesses that want to build a visually appealing website without learning to code.


Wix is another website creator that includes e-commerce capabilities. It provides a variety of customizable templates, money-processing methods, and marketing tools. Wix is an excellent option for businesses that want to build a visually appealing website without having to know how to code.

There are numerous choices for developing an e-commerce site for selling lingerie online. Shopify, WooCommerce, Magento, BigCommerce, Squarespace, and Wix are all popular options that offer a variety of features and customizable templates to meet the requirements of various businesses. When selecting a platform, consider aspects such as usability, flexibility, payment processing options, and marketing tools.

Maintaining your website and other online platforms is critical to your lingerie business’s growth. Consider the following suggestions:

  • Maintain the accuracy of your page.
  • Keep your website looking professional and engaging by regularly updating it with new content and pictures. This can help to attract new customers while also retaining current ones.
  • Keep an eye on the functionality of your website.
  • Keep a watch on your website’s performance, including load times, bounce rates, and other metrics. Track your website traffic with analytics tools to find areas for improvement.
  • Ensure safety.
  • Check that your website is safe and free of cyber threats. To keep your customers’ data safe, use secure hosting and payment processing platforms.
  • Upgrade your apps and plugins.
  • Update the software and plugins used on your website on a regular basis to keep it operating efficiently and reduce security risks.
  • Consider employing an IT professional.

If you’re not comfortable managing your website and online platforms, or if your company is rapidly expanding, consider hiring an IT professional to assist with technical duties. They can assist you with website upkeep, upgrades, and security.

By following these guidelines, you can ensure that your website and other online platforms are operating smoothly and that your customers have a positive experience. This will help to develop customer trust and loyalty, as well as drive sales for your lingerie company.

It’s essential to note that not all countries and regions allow the sale of used lingerie, including used panties. It may be deemed a violation of health and safety regulations or even a criminal offense in some areas. As a result, before considering selling used lingerie, it’s critical to study the laws and regulations in your area.

Here are some suggestions for selling used lingerie, assuming it is legal in your area:

  • Create clear rules and guidelines.
  • Make clear rules and instructions for selling used lingerie on your website. This can include details about how the things are cleaned and sanitized, their condition, and any legal or ethical concerns.
  • Set reasonable rates.
  • Because used lingerie may not be as valuable as new items, it is critical to establish realistic prices that reflect the items’ condition and age. When determining a price, consider variables such as the item’s brand, condition, and rarity.
  • Use precise and truthful details.
  • Give detailed descriptions of the goods, including any flaws or wear and tear. This can help you establish trust with your customers and provide them with a positive experience.
  • Provide covert delivery.
  • To safeguard the privacy of both the buyer and seller, offer discreet shipping for used lingerie. Consider using plain packaging and a pseudonym or company name on the return address.
  • Make use of a reputable payment site.
  • To handle transactions securely and safeguard both the buyer and seller, use a reputable payment platform. Platforms like PayPal and Stripe can provide secure payment handling while also protecting against fraud.
  • Consider your intended demographic.
  • Used lingerie may not appeal to all consumers, so carefully consider your target market. You might want to target niche marketplaces like fetish or vintage lingerie fans.

Selling used lingerie, including used panties, is a niche industry that some people may want to explore. However, it is important to note that in some countries, selling used underwear may be subject to legal limitations, so it is critical to study local laws and regulations before getting started.

If you decide to sell used lingerie, classified ad sites can be an excellent way to promote your company. Here are some pointers for making the most of free advertising websites:

Select the appropriate websites.

There are numerous classified advertising websites accessible; however, not all of them may be appropriate for promoting your business. Search for sites with a big user base that cater to your target market.

Make an engaging advertisement.

Your advertisement should be eye-catching and highlight the unique features of your goods. To highlight the quality and condition of your goods, use high-quality photos and descriptive language.

Be open and honest.

Be honest about the state of your items and any other pertinent information, such as how they were cleaned or sanitized. This will aid in the development of trust with prospective customers.

Provide competitive rates

Investigate what other sellers are charging for comparable items and price your products fairly. To attract customers, consider providing discounts or promotions.

Keep up to speed

Maintain your ads with the most recent product and pricing information. To provide excellent customer service, make sure to respond to any inquiries or orders as soon as possible.

Classified advertising sites, including used panties, can be an excellent way to promote your company and sell used lingerie. To attract customers and build a loyal customer base, choose the appropriate sites, create a compelling ad, be transparent, offer competitive pricing, and remain up to date.

Selling used lingerie, including used panties, can be a profitable specialty market for online retailers. However, before selling used items, you should study the laws and regulations in your region. Setting realistic prices, using clear and honest descriptions, offering discreet shipping, using a reputable payment platform, and considering your target market can all help ensure a positive and successful experience for both the buyer and vendor.

Lingerie is a broad category that encompasses undergarments, sleepwear, and other intimate clothing. While there are numerous lingerie patterns and designs, the following are some of the most common:


Bras are one of the most prevalent types of women’s lingerie. They are available in a number of styles, such as push-ups, padded, sports, and bralettes. Lace, mesh, cotton, and synthetic textiles are some of the materials used to make bras.


Women’s panties are another popular form of lingerie. Thongs, briefs, boyshorts, and bikinis are among the many designs available. Panties are manufactured from a variety of materials, such as lace, mesh, cotton, and synthetic fabrics.


Corsets are lingerie that is used to shape the waist and produce an hourglass figure. They can be made of fabric, mesh, satin, or leather, among other materials.


Babydolls are a type of lingerie with a loose, flowing design that is usually fashioned from sheer or semi-sheer materials. They are frequently embellished with lace or other ornamental elements and can be worn as sleepwear or as a sexier alternative to a nightgown.


Teddies are lingerie that is comparable to one-piece swimsuits but is fashioned from more delicate materials such as lace, mesh, or satin. They frequently have cut-outs or other decorative elements and are intended to be worn as a sexy option to a bra and pantyhose.

Boxer shorts

Boxer briefs are a popular style of men’s lingerie. They are more supportive than traditional boxers and are usually made of cotton, lace, or mesh.


Jockstraps are a type of men’s lingerie that is intended to provide support and protection during athletic pursuits. They are usually made of cotton or synthetic fabrics and have a pouch to keep the genitals in place.

Lace, mesh, and satin are common materials for lingerie because they are lightweight, breathable, and comfortable against the skin. Corsets and babydolls are frequently embellished with intricate lace detailing, whereas mesh is commonly used for sheer lingerie designs. Boxer shorts and jockstraps are frequently made of cotton or moisture-wicking materials.

Starting a lingerie company as a corporation can provide several advantages, including limited liability protection, tax benefits, and the ability to raise capital from investors. Here are some steps to take if you want to start a lingerie company as a corporation:

Networking can be a valuable tool for any company owner, including those in the lingerie field. Here are some examples of how networking can help your underwear business:

Establish contact with suppliers and producers.

Networking can assist you in developing connections with suppliers and manufacturers, which can lead to better pricing, faster turnaround times, and more consistent quality. Attending industry events, trade shows, and conferences can provide chances to meet in person with suppliers and manufacturers and form long-term partnerships.

Make contact with other professionals in the business.

Networking can help you interact with other lingerie industry professionals, such as designers, stylists, models, and retailers. These connections can lead to chances for collaboration, referrals, and valuable business insights.

Increase company awareness

By connecting with potential customers, influencers, and media outlets, networking can help you obtain exposure for your lingerie business. Participating in fashion events and working with influencers can help raise brand recognition and attract new customers.

Keep up with business trends and best practices.

By connecting with other professionals and attending industry events, networking can help you remain up to date on industry trends and best practices. This can assist you in staying ahead of the competition and making sound business choices.

Here are some networking ideas for the lingerie industry:

  • Attend business gatherings.
  • Attend business events such as fashion shows, trade shows, and conferences to meet and network with other experts.
  • Join trade organizations.
  • Join industry organizations like the Intimate Apparel Association or the Underfashion Club to meet other professionals and receive access to industry resources.
  • Work with other experts.
  • Collaborate with other lingerie industry experts, such as designers or retailers, to develop relationships and gain exposure for your brand.
  • Make use of social media.
  • Connect with other lingerie industry workers on social media platforms like LinkedIn and Instagram to stay up to date on industry news and trends.

Networking can be an effective tool for expanding your lingerie company and establishing long-term relationships. You can develop a strong network of contacts and obtain valuable industry insights by attending industry events, joining associations, collaborating with other professionals, and using social media.

Select a company structure.

Choose the best business framework for your lingerie company. A C corporation, S corporation, or limited liability company are all popular options. (LLC). Each option has advantages and disadvantages, so do your study and consult with a legal and financial professional to decide which option is best for your company.

Register your company.

Once you’ve decided on a business structure, register it with the proper state agency. This usually entails completing the required papers and paying a registration fee.

Obtain any required licenses and permissions.

Certain licenses and permits may be required depending on your location and the nature of your company. This could include a sales tax permit, a business license, and any other permits needed to operate a retail business.

Obtain financing

Starting a lingerie business can necessitate a substantial initial investment, so you may need to seek funding to get started. This may entail obtaining loans from banks or investors, as well as utilizing personal savings or funds from family and acquaintances.

Make a business strategy.

Create a company plan outlining your objectives, target market, marketing strategies, and financial projections. This will aid in the direction of your business choices and serve as a road map to success.

Create a website and an internet presence.

Create a website and a strong online presence using social media and other online platforms. This will assist you in reaching a larger audience and attracting clients from all over the world.

Create a marketing plan.

Create a marketing plan that combines online and offline tactics. Social media ads, email marketing, influencer partnerships, and in-store promotions are all possibilities.

Starting a lingerie company as a corporation has several advantages and can help you achieve long-term success. You can start your lingerie company with confidence and set yourself up for success if you follow these steps and seek advice from legal and financial professionals.

Here are some tools to consider when starting a lingerie business:

SCORE – SCORE is a nonprofit group that provides small business owners with free mentoring and support. They provide information and resources on subjects such as company planning, marketing, and financial management.

Entrepreneur – It is a magazine and website that offers information and insights on entrepreneurship, small business management, and industry trends. Their website contains articles and resources on starting and growing a company, as well as a business service provider directory.

Inc. – Inc. is a business magazine and website that covers entrepreneurship, small company management, and industry trends. Their website contains articles and resources on starting and growing a company, as well as a business service provider directory.

The United States Patent and Trademark Office (USPTO) – If you intend to create a distinctive brand or design for your lingerie company, you should consider registering for a trademark or patent. The United States Patent and Trademark Office (USPTO) is a government agency that offers information on how to register for patents and trademarks, as well as resources for intellectual property protection.

Trade organizations – There are several lingerie trade organizations that can provide tools and support to business owners. The Intimate Apparel Association and the Underfashion Club are two of them.

The earning potential for selling lingerie can differ based on a number of factors, including product quality, marketing strategies used, and target audience. Because new lingerie is in pristine condition and can demand a higher price point, it typically has a higher earning potential than used lingerie.

If you sell new lingerie, your earning potential can be quite lucrative if you can source high-quality products at a reasonable price and successfully market them to your target audience. It is possible to make anywhere from a few hundred to several thousand dollars per month, depending on the markup and volume of sales.

Selling used lingerie, on the other hand, can be more difficult because it is a niche market that is not widely recognized. However, there is still a market for used lingerie, and it can be a profitable company for those who can capitalize on it. The earning potential for used lingerie varies depending on variables such as the item’s quality, age and condition, and demand for particular styles or brands. It should be noted that selling used lingerie is a delicate and contentious subject, and it is critical to follow ethical practices and ensure that all transactions are consensual.

Accounting is an essential component of any company, including the lingerie industry. Here are some pointers on how to handle bookkeeping in your business:

Keep your personal and company finances separate.

To make tracking your company expenses and revenue simpler, keep your personal and business finances separate. Create a separate company bank account and credit card.

Keep account of your spending.

Keep account of all your business expenses, including inventory costs, shipping fees, website hosting fees, advertising costs, and any other costs associated with your business. This will assist you in calculating your net profit and making better financial choices for your company.

Make use of accounting tools.

Consider using accounting software such as QuickBooks or Xero to help you keep track of your money. These applications can assist you in tracking your revenue and expenses, generating financial reports, and managing your cash flow.

Engage the services of a bookkeeper.

Consider hiring an accountant to manage your finances if you are not comfortable managing your own finances or if your company is quickly expanding. They can assist you with tax preparation, financial analysis, and other financial responsibilities.

Maintain your organization.

Keep all of your financial papers organized and up to date. Invoices, receipts, bank statements, and tax papers are all examples. You’ll be better prepared for tax season and other financial audits if you remain organized.

By following these guidelines, you can ensure that your lingerie company is financially sound and profitable.

Shipping is an important element of any online company, including lingerie. Here are some things to think about when sending your products:

Select a reputable delivery company.

Choose a dependable shipping service that will send your products safely and on time. USPS, UPS, and FedEx are all common options. You can compare prices and services to find the ideal fit for your company.

Calculate shipping expenses.

Shipping costs are calculated based on the weight and dimensions of your goods, as well as the shipping destination. To encourage larger purchases, consider providing free shipping on orders over a certain amount.

Create a shipping strategy.

Set up a clear shipping strategy so that your customers know when to anticipate their orders and what to do if there are any shipping issues. Include shipping prices, delivery times, and any tracking information accessible on your website.

Provide package monitoring

Consider providing package tracking to your customers so they can follow the status of their purchases. This will help you establish trust with your customers and provide a better experience for them.

Use packaging materials that will keep the goods safe.

Use packaging materials that will protect your goods during shipping. Bubble film, tissue paper, and sturdy boxes are all viable alternatives. Consider adding your own logo to the packaging for a more professional appearance.

You can ensure that your lingerie company provides a smooth and reliable shipping experience for your customers by following these guidelines.

Please keep in mind that while we make every effort to provide legitimate and helpful resources, we cannot guarantee the accuracy or reliability of the information on third-party websites. Before making major business decisions, it is always prudent to conduct an extensive study and seek professional advice.

Finally, if you follow these expert guidelines, selling lingerie online can be profitable company. You can build a successful lingerie business online by understanding your target audience, investing in quality images and product descriptions, offering a variety of sizes, creating a user-friendly website, leveraging social media, offering promotions and discounts, providing excellent customer service, partnering with influencers, and staying on top of trends.