Everyone’s dream is to be in a top position, especially when you’re in the harsh competition of developing mobile apps. In fact, it is not that easy, there are numerous elements that might get you there, several mobile app development companies are using these elements to refine the App Store and actually modifying them to demonstrate success over the competition.
So before we understand what makes you rank high, we need to learn about App Store Optimization (ASO).
What is App Store Optimization (ASO)?
Application Store Optimization (ASO) is the only way to optimize the visibility in search (when users search) and Explore stores (when users browse), boost listing traffic, and enhance the conversion rate to generate the most extreme organic download volume. In addition, owing to its similarity to search engine optimization (SEO), App Store & Google Play Store Optimization is also synonymous with App Store SEO, App Search Optimization, and Smartphone App SEO.
It attracts high-quality Android and iOS app users, helps reduce UA (User Acquisition) expenses, and is the foundation of every strategy for mobile growth.
ASO is the most basic and powerful method to help users find their product. In either case, like SEO, the optimization process of the app store is on-going. Staying aware of the most latest tips and tricks and monitoring the new algorithms in the store is important.
You need to consider various things from choosing the proper app name and subtitle and ensure that the on-metadata for each contains the main keywords. What’s more, just the same as with SEO, your keyword selection counts. In the unlikely probability that you need to boost your ranks in app store searches, you’ll have to optimise it.
To help you improve your app marketing strategy alongside your app store ranking, we have ten important ASO strategies that you can closely follow to ensure that your app stands out from the competition.
- Thorough Market Research:
Comprehensive knowledge of your competitive landscape and customer behaviour is the very first phase in the ASO strategy. Understand the keywords that are being focused on applications like yours. Lead in-depth research to refine the correct arrangement of keywords to justify the value proposition. In this respect, you should address the following:
- What kind of language do my customers use naturally?
- How will my app be described?
- Finding important reasons for downloading and using my app?
- Any competitive advantage?
- What are the keywords my competitors are trying to target?
- How effectively can I compete with the same keywords against these apps?
- Should I focus on obvious keywords or less obvious keywords that are best tailored to my particular offering and points of differentiation?
- Your aim should be to boost discovery in app store searches and concentrate on the keywords that generate the most traffic. Customer analysis is the best way to understand these optimal keywords – find out just what search queries your customers have taken to your app and the language understanding they use to describe it.
Likewise, it’s essential to review your competition to see which keywords are focused on apps like yours. You can then consider whether to focus on these comparable keywords or a large variety of keywords relevant to your individual value proposition. Currently, with a few heavily focused keywords, you will have to consider whether to rank in the top 5 or to rank in the best position with keywords with a lower search volume.
- Choose The Right App Name:
Your app name plays a vital role in the ranking of your app. It’s the biggest thing that the app store’s search engine considers as a user enters a search query. This needs the app title to enter a dominant keyword that has a low level of competition, does not mean that you chose an awesome random name, you need to have a substantial level of relevance to the subject of the app.
Do you know that apps that have a title containing keywords rank higher than apps that do not have keywords?
You know what, you can change the name of your apps, but don’t do that on a daily basis, once is what we suggest, or maybe twice in case you didn’t succeed. Moreover, don’t forget to leave a notification or an email to existing users.
Including the keywords for the app name will boost its visualness in app stores, and will boost the download rate, and as more people download the app, the app store ranking will improve. You should prevent keyword stuffing, however, as this can adversely affect the conversion rate.
Remember, the title of the powerful app should be appealing, include your relevant keywords and speak about the app.
- Focus on Keywords:
The purpose here is to ramp up the set of keywords that you need to find your app. Bear in mind, in the App Store and Google Play Store, a keyword is a term or expression that people use to search for apps.
You have to consider the following questions while researching your keywords:
. What are the app’s core features?
. What are the common terms that define the features?
. What do people call similar apps?
. What is the category for your app?
. In this category, which terms are commonly used by people?
Remember, never overthink about the keyword set at the beginning since it is a continuous process to look for the right keywords. There are several Tools for leveraging the App Store that will help you find the first keyword group.
- Create A Fascinating Description:
Except for a few of the above listed purposefully placed keywords, the description of your app should be oriented to your customer base, as opposed to the search engine index. For potential customers, your description can be used as a source of inspiration. Classify what it does in an easy, descriptive language, list the remarkable advantages it delivers, and get the reader to download it. You’ve just persuaded the app store that the app is relevant to a list of keywords, and now it’s the perfect time to persuade the potential customers that it suits their needs.
To quickly attract your reader’s eye, we recommend that you concentrate your attention on the first three lines of your description. With the ever-increasing number of applications on the market, customers make sure they have a few choices to consider before evaluating yours. End up settling on their decision by quickly expressing what they’re doing and why they should be using it.
The description of your app can be regarded as a living document, like the rest of your product page. When each upgrade changes, so does the description. Each time you submit an upgrade, set aside the effort to mirror the updates in the description and screenshots of your product page to get a glimpse of the latest features and to correctly represent them.
- User Ratings & Reviews:
Users, by their reviews and ratings, select the path of the app. A steady progression of favourable reviews takes place as social evidence, allows the nature of the app, and has a strong effect on ASO and conversion. It has been observed that apps with a vast number of positive ratings are the highest rankings. Conduct a few rounds of testing to keep the app bug-free until you launch it.
Implore customers to check the app as it improves customer loyalty and improves rating. It’s a thumb rule to respond to user feedback, particularly if it’s a negative one. Bad feedback helps to distinguish and fix bugs, resulting in better user experience. You can use smart rating prompts to improve your rating.
- Localize App Listing:
Are you aware that your potential customer base is going beyond the English-speaking world? Given that this is true, you should consider adapting brand communication and language strategies to fulfil the criteria of each section of the audience.
Before you can fully locate the whole app, try finding the app listing first. This involves the translation of app name, app store keywords, screenshots, and so on.
David Janner of the MAKE APP Magazine performed a localization experiment. In his experiment, he confined the name of the app, the app store keywords, and every now and then the top line in the application description. After this specific localization, his app had a whopping 767 percent download expansion.
As per OneSky, just 31% of the world’s total app revenue originated from the U.S., while 41% originated from Asia, and 23% originated from Europe. Specifically, with two iOS app downloads and revenue, China has just outscored the U.S.
If the app only has an English version for the U.S. market, there’s a lot of money left on the table.
- Adding An App Preview Video:
The app preview displays the features, functionality, and UI of your app in a brief video that users can watch straight from the App Store. Previews can be as long as 30 seconds in length and use the footage captured on your device to demonstrate the impression of using your app. You will have up to three app previews on your App Store and Google Play Store product pages and locate them for all available App Store languages.
As users visit your product page, the app previews autoplay with muted audio, so make sure the first few seconds of the video are visually convincing. App preview poster frames pop up on every video that does not autoplay.
- Increase Traffic To Your App Store Page:
Often note that it is important to bear in mind that only one device in your mobile marketing kit is on-page optimization. What’s more, this is where the SEO knowledge really comes in. It is generally agreed that both Google and Apple will review the app’s full-page visits and product page backlinks before determining the search and overall rankings.
Essentially, the more traffic you bring to your listing, the higher your search results rank. Set up an online presence around your social network and content app to increase traffic, order a press release and reviews, and put resources into digital marketing.
Moderately a new idea, app indexing is a step to generate Android or iOS app content searchable and related via a desktop or mobile web search. Customers who see you indexed to the search result will click on your link and be deeply linked either to the product page or to the app page from which the content is indexed. In this way, indexing allows both re-entry and acquisition by supporting content on emerging platforms.
Gradually, App indexing has rattled the search world, with 40 percent of searches now returning app indexed results. The world is changing, and those apps on the ASO curve and data indexing trends will be those that win market share from historically web-dominated search results.
- Update Frequently:
Apps that are evolving rapidly with customary enhancements based on feedback from customers are being searched by mobile users. Apps that are regularly updated are perceived by both the app store and the customer as being of higher reliability and more customer-driven reliability. Therefore, app upgrades profoundly equate to better feedback as each app as nice as ever can usually have higher ratings than the previous edition.
The next move is to motivate existing customers to download the upgrade. By the following the below three strategies you can enormously sell your next update:
- Allure customers within your app, for example, a login alert, a push notification, or an upgrade link that is prominently displayed in the main navigation, reminding them of the latest version and what enhancements they need to anticipate.
- Update the description of the app and the “What’s New” section on the app store product page to layout new/improved features with a compelling source of inspiration.
- Hold up an enormous amount of five-star reviews for your app, particularly the new version. In addition, keep a positive rating for an impressive win.
A well-executed App Store Optimization process means greater exposure to the app in app stores and further downloads. You should note that ASO is a non-stop process. In order to prevail in this undertaking, you should be sure to use analytics and daily check-ins. Follow the above-mentioned app store optimization checklist to boost the efficiency of your app. Through careful implementation and a little experimentation, you will get over your competitors in the top app store rankings.